Project Description
Shopping should be fun, no matter where you shop….
Online shopping experience for luxury department store, de Bijenkorf
Led the design effort of the entire online experience and produced all functional and visual designs. Participated in all user research and testing to discover user needs and understand their shopping habits while in-store and at home.
Activities
- Usability research
- User journey mapping to better understand emotional needs
- Design complete e-commerce experience, including interaction and visual design
- User testing of design at all milestones
- Content guidelines
Usability research
User journey mapping to better understand emotional needs
Design complete e-commerce experience, including interaction and visual design
User testing of design at all milestones
Content guidelines
