Online Shopping Experience (de Bijenkorf, Luxury Department Store)

Online Shopping Experience (de Bijenkorf, Luxury Department Store)2019-01-26T19:51:15+00:00

Project Description

Shopping should be fun, no matter where you shop….

Online shopping experience for luxury department store, de Bijenkorf

Led the design effort of the entire online experience and produced all functional and visual designs. Participated in all user research and testing to discover user needs and understand their shopping habits while in-store and at home.


  • Usability research
  • User journey mapping to better understand emotional needs
  • Design complete e-commerce experience, including interaction and visual design
  • User testing of design at all milestones
  • Content guidelines

About My Work

I help companies shape, design, and deliver extraordinary end-to-end customer experiences. I look at human behavior from different perspectives to gain insights, envision ideas, and seek the right solutions; solutions that not only fulfill base needs, but also evoke positive, emotional, and memorable responses. while providing a delightful customer experience.

Recent Works