Project Description
Online shopping that feels like you’re in the store
Online shopping experience for luxury fashion brand Expresso
Led the design effort of the entire online experience and produced all functional and visual designs. Participated in all user research and testing. Met all design goals to match offline shopping experience to be consistent with online shopping to solidify the brad more for customer. Result was significant sales and revenue boost online and offline, post launch
Activities
- Usability research
- Translate ‘look’ concept to online model
- User testing to improve conversion
- Design of flexible promotion module
- Store locator to promote retail partners
- E-mail, social media marketing campaign
- Roll out to German and Belgian markets
- Team training on user experience
Usability research
Translate ‘look’ concept to online model
User testing to improve conversion
Design of flexible promotion module
Store locator to promote retail partners
E-mail, social media marketing campaign
Roll out to German and Belgian markets
Team training on user experience
