Integrated, multi-channel & in-store shopping experience ( Expresso fashion brand, NL)

Integrated, multi-channel & in-store shopping experience ( Expresso fashion brand, NL)2019-01-26T19:50:26+00:00

Project Description

Online shopping that feels like you’re in the store

Online shopping experience for luxury fashion brand Expresso

Led the design effort of the entire online experience and produced all functional and visual designs. Participated in all user research and testing. Met all design goals to match offline shopping experience to be consistent with online shopping to solidify the brad more for customer. Result was significant sales and revenue boost online and offline, post launch

Activities

  • Usability research
  • Translate ‘look’ concept to online model
  • User testing to improve conversion
  • Design of flexible promotion module
  • Store locator to promote retail partners
  • E-mail, social media marketing campaign
  • Roll out to German and Belgian markets
  • Team training on user experience

About My Work

I help companies shape, design, and deliver extraordinary end-to-end customer experiences. I look at human behavior from different perspectives to gain insights, envision ideas, and seek the right solutions; solutions that not only fulfill base needs, but also evoke positive, emotional, and memorable responses. while providing a delightful customer experience.

Recent Works