Experience & background

  • 20+ years doing and leading qualitative and quantitative user research.

  • 20+ years designing digital experiences.

  • 6+ years leading Service Design for healthcare, tech, retail, and travel organizations.

  • 15+ years doing project and team management, as well as coaching and mentoring individuals in various roles.

  • Confident with executive stakeholders, facilitating workshops and building service partnerships.

  • Experienced in design thinking, evidence-based decision making.

  • Experienced with Agile delivery processes and standards.

  • Hands on with mixed methods research, UX design and testing, and all service design activities including user needs, end-to-end journey and service mapping, blueprinting, defining performance metrics and KPIs

  • Comfortable using analytical tools such as Qualtrics and Amplitude to measure UX/CX

Expertise & Tools

Experience Research
20+ years
Qualitative Research
20+ years
Ethnographic Studies
20+ years
Journey Mapping
10+ years
Service Design
6 years
Experience Blueprints
6 years
UX Design
20+ years
Systems Thinking
10+ years
Design Thinking
20+ years
Quantitative Research
20+ years
Usability Testing
20+ years
10+ years

Work history

Independent Consultant, Research & Service Design

Boston, MA, 2010+

Provide Service Design, Research, UX Design and Strategy services directly to corporate clients including Novartis, CVS Health, Ocean Spray, LeGrand, Dell Technologies, 5hellos, Petari.

Head of Customer Experience

DayToDay Health, Boston, MA, 2019-2022

Joined this healthcare startup to build an in-house CX practice for remote patient care.

  • Conducted all generative and evaluative research, patient & clinician interviews, surveys, concept testing, service design testing, and usability testing.
  • Worked with design and service operations teams to rapidly incorporate insights into the agile product/service cycles to get updates and new features/services to patients every 2-4 weeks (while informing the long-term digital and service experience strategy)
  • Created end-to-end patient journeys (acquisition, onboarding, clinical care, offboarding) as well as clinical service blueprints to optimize and align internal workflows.
  • Trained and supported frontline clinical staff to operationalize the blueprints and deliver optimal patient experiences.
  • Worked with Product Managers to create or refine product roadmaps to align with users
  • Supported Sales Team with experience/service maps to aid in sales to hospitals in India, US, & UK.
  • Infused CX thinking across the organization thru continuing collaborations with product, design, content, and operations teams.

Customer Experience Consultant

CNote, Amsterdam, Netherlands, 2006-2019

Co-founded this CX consultancy in Europe to help leading EU clients deliver exceptional customer experiences, build brand loyalty, and increase revenue. Client engagements included:

  • Mixed methods, often rapid research, field research
  • UX strategy & design, Service Design
  • Project roadmaps and management to ensure on-time delivery for all engagements.
  • CX & design thinking workshops for client teams

Head of UX Design

Fredhopper, Amsterdam, Netherlands, 2002-2006

Led all UX design and user research activities at this UX agency serving EU clients including Philips, Thomas Cook, Deloitte, ING, Ahold, Argos UK, ShopDirect. Typical activities included:
–  Qualitative, Contextual User Research
–  User needs, business needs & gap analysis
–  Journey maps, Process flows
–  Conceptual, Interaction and Visual designs

Director of User Experience

TechTarget, Dedham, MA, 1999-2002

Built and led 12-person UX team of researchers, designers, and producers when TechTarget was a startup offering vertical content to the tech industry.

Worked cross-functionally with Marketing, Sales, IT, Business Development, and Acquisitions teams to ensure user-representation.

Successfully designed and launched 20+ IT-specific vertical web sites in fast-paced startup environment.

Led the customer research and testing for all 20+ sites to oversee ongoing improvements.

User Experience Design Consultant

Reed Elsevier (RELX), Cambridge, MA, 1997-1999

Established first in-house UX team to offer web application design and usability services to Reed Elsevier’s 40+ publishing companies including Elsevier Science, Reed International, OAG, Cahners, and LEXIS-NEXIS.

Services included contextual inquiry, conceptual and UX design, user needs analysis, usability-testing, and visual design.

Education & Recognition

B.S. Computer Science & English Literature
Union College, Schenectady, NY April, 1991


ToBe Worldwide, IxDA 2012 Interaction Design Award, Top 5 in Empowering category

ING Postbank 2005 & 2006, ThuisWinkel Award for best banking website, Holland