Designing experiences by employing key design principles
Human-centered / Collaborative / Holistic / Evidenced / Sequential.
User-centric / Consistent / Hierarchical / Contextual / User in control / Accessible / Usable.
Using this 5 stage process to get it done:
Understand & Align / Research & Discover / Ideate, Refine, & Define / Implement & Deliver / Measure & Improve
With many tools in the toolbox, including:
User interviews / Listening / Experience & Systems Mapping / Mock-ups / Prototypes / Service storming / more…